My New Sparta



James L. Cowles


(c) Copyright 2025 by James L. Cowles

 
Photo courtesy of the author.
 Photo courtesy of the author.

It was 1951, and my Christmas present was a new Sparta box camera, with a flip open viewfinder, and a flash attachment. I couldn’t wait to get that thing working, and since there were no film or flashbulbs included in the box, I asked dad if “Stiles Drugstore might be open,” and he said, “Brent is always there, and I’m sure he’s open today. He lives upstairs over the business, you know.” No, I really didn’t know where he lived, but with dad’s permission and a $10 bill he gave me, I headed down to see if Stiles was open on Christmas day. He was only about eight blocks away, and I had been there dozens of times. Brent Styles was the kind of man who got to know his customers, and dad had been his very first one on the day he opened. Mom still had the purse dad bought from Brent, and he was proud of it, and proud to be Brent’s first customer. One of my sister’s worked for Brent for a time, as a soda jerk, and he knew our whole family well. I wonder what ever happened to that old purse. It was covered with Rhinestones and mom never used it, primarily because dad didn’t take her anywhere where it would be appropriate. It was still in its box the last time I saw it, in mom’s Chester drawers. It apparently was an anniversary present, and I know mom was proud of it, because it was often the topic of conversation, especially when visitors came, and she would smile as she repeated the story. It had to be a testament to their love.

As I turned the corner from Seneca Avenue to Park Boulevard, I could almost see the drug store, and I thought the lights in the storefront were shining on the sidewalk. Yes! It looked like Brent was open for business. I had been pleading for this camera for several months, but at ten years of age I was probably not equipped to fully understand what I had. I did know that I had $10 of dad’s money, and he didn’t say anything about wanting change. It made me wish that every day was Christmas; dad did not hand me $10 very often, and I was determined to spend every penny of it, if I could. I wondered if I would have enough left over to get one of Mr. Stile’s famous ice cream sodas. If not, I knew he had lots of good candy treats. I was almost there, when suddenly, out of nowhere, there were four older kids headed toward me, on the same side of the street as me. They were about twelve years old, a little bigger than me, but then, anyone was bigger than me. I was a beanpole. They also picked on anyone smaller than them, and I of course was really wary of them. I was carrying the $10 in my hand, and I quickly stuck it in my jacket pocket. This was a serious situation. First, I couldn’t whip even one of these guys, and there were four of them, and they were laughing and walking four abreast, taking up the entire sidewalk, plus some. I thought about crossing the street, then I told myself they would definitely come after me if I did that, so I shifted to the right side of the walk, thinking, no, hoping they would allow me to pass. Tommy, the biggest one of them, was on the outside, facing me, and as we met, I stepped off into the grass, as he bumped me hard with his shoulder, causing me to step off the curb. I was hoping mad, but I was not a stupid kid. No one stopped me, so I was safe, and so was my $10. Crisis averted, and I got back on the sidewalk and continued on. Maybe Christmas day saved me. It could be those guys were a little more mellow on this special day.

If I remember correctly, the roll of film for this camera produced only 12 shots, in beautiful black and white. Color film worked in the camera as well, of course, but that was way above my budget (I'm repeating my dad's words). I bought several rolls of film, as well as several packs of flashbulbs, and Mr. Stiles asked if I had batteries for the flash. No, I didn’t, and that ended up taking almost all of the $10, but I was still able to buy myself a milkshake. Those were the days. $10 went a long way. Mr. Stiles was good to us neighborhood kids, and it didn’t hurt that dad was his first customer.

My new Sparta had no lens adjustment and required me to hold the camera absolutely still, with proper distancing from my subject, which was around 12 feet. At my age, this was a bit more difficult than I had imagined; I was rarely still to begin with, so from the very beginning, my photography left a lot to be desired, usually producing blurry pictures, some of which I did not remember taking. I took a lot of pictures of lousy subjects, too. Trees, bushes, walls, etc. Plus, of course, I had to pay to get those pictures developed, so with the cost of film, flash bulbs, which I no doubt used unnecessarily, and the final cost of film development, the camera had a “cost tail,” which I doubt my parents had considered. I quickly blew through my allowance, and began to hit my father up for a few dollars here and there. It soon became a problem.

None of my pals had a camera, so I became very popular in my neighborhood, at least for a short time. All my friends wanted me to take their picture with their Christmas tree, lit of course, or with their favorite present, which mostly was a toy, or a game. I remember the disappointment of several of them when they viewed the results. First, they wondered why the picture was not in color, and to say they didn't understand the cost analysis my dad had laid on me, is an understatement. My brief popularity was just that; “brief.”

After all these years, I can still hear my dad's voice giving me an economic lesson about his pocketbook, and he was right of course. Yes, as I said, i did wonder if he had really thought about this present, and the effect on his pocketbook, but I was afraid to say that to him. I mean, it was the cost of that gift that kept on growing. I do not remember the cost of film back then, or even how much the flash bulbs cost, but I do know that I went through several rolls rather quickly, maybe a dozen, and I loved to use that flash. The cost of film development was a killer for dad, and that may have been because dad viewed the result of my photography with a bit of skepticism. I used the excuse, “practice makes perfect,” as long as I could, but improvement did not come fast enough, if at all, and like most kids, I soon tired of my new toy. I am sure that made dad happy. I know I didn't like those lectures about money, even though it did help me in later years. In fact, it may be what caused me to be so frugal. At any rate, I do remember thinking that photography was more complicated than I had imagined, and it did cause me to have a new respect for professional photographers.

Looking back, it seemed only Dick Tracy could take a perfect picture, and that was done with his watch, in the form of a TV camera/receiver. Actually, Dick's watch did not appear in the Tracy cartoon until the late 40s, and it was only a one-way radio receiver then, used to alert Dick of what the bad guys were up to. It was around 1964 when Dick's watch was upgraded to become a two way TV, which allowed him to send pictures of the crooks in action, or picture a predicament in which he found himself.

Fast forward 75 years; it is so hard for me to believe that we can get a perfect picture or video with our cell phone, in beautiful color, and send it to anyone anywhere in the world. In fact, it is difficult to mess up a shot, no matter how quickly we snap the picture. It is pure nostalgia to think I received the latest technological advancement on Christmas day, 1951, in the form of a box camera. I remember the Brownie and Sparta cameras were competing not only for the child market, but also for adults who had never used a camera. Back in the day, there were many photography studios, and parents would take their children, or family to have quality photos taken. In fact, back then a lot of families didn't even own a camera.

Today, I am a good photographer, especially with my cell phone, but I have a quality camera as well, which also takes good pictures. I have hundreds of pictures on my phone, all shared with my tablet, laptop, and tabletop computer, and of course, backed up in the cloud. I can even share my pictures with my smart TVs, as well as anyone who wishes to see them.
 
My mother passed away in the fall of 1963, so long ago. My father passed in the fall of 1991. The greatest invention my mother would say she loved was the telephone. I can remember a day when we would receive phone calls at a neighbor’s house. Our neighbors were kind enough to allow us to give their phone number to relatives and friends, and when someone called for mom or dad, our neighbor, “Tommy Howerton,” would knock on our door and announce, “A call for you, Mrs. Cowles.” then in 1951, or so, we got our own phone, with a three party line. I think mom must have convinced dad that we should go, all out, and get a private line. Too much “listening in” by one of the parties pushed us to want more privacy. For dad, he would probably say the greatest invention of his time was A/C, and he did love it. I remember visiting him one hot summer day, and he was holed up in his air-conditioned bedroom. I never mentioned that it would be simple to air condition the small house in which he lived, all alone. I knew what the response would be, and I didn't particularly want to hear another of his lectures about controlling expenses. He was happy, and his drilling me with expense control had already paid off; why ruin my visit. I let it be.  He would be proud to see that he helped put me on the road to financial success, but probably a little disappointed with my politics. Dad was one of those who would never vote Republican, while I have voted for the person whom I feel is the most honest, whether Democrat or Republican. Time has taught me to become more conservative, as I have observed the failure of those who wish to use government to produce a utopia for man, an impossible goal. The greatest gift we can give our children is education, no matter what they choose to do in life. And “Dad, I am still a registered Democrat. I will always stay in the party to honor you.”

This all started with my Sparta Camera, which in itself, was not the greatest invention. But, if I had to name what I feel is the greatest invention of my time, it would of course, have to be the internet. The computer accompanies the internet, of course, and together, what an amazing toy and tool for adults and kids alike. From my old box camera to today’s smartphone, smart TV, Ring doorbell, laptop, desktop computer, and Alexa, technology has come a long way.   What technological miracles will be advanced in the next ten years? It is obvious AI advancement waits for no one - the future is coming quickly. The thing my Sparta taught me is that new technologies are never perfect. They are not always what they are cut out to be. There are downsides to everything, and we should do our best to recognize them for what they are. While nothing is perfect, I marvel at these amazing things happening during my lifetime, and my imagination goes wild, as I dream of what the future may hold.



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